Play a Part in Your Favorite Swimmers' Trials Experience!

Play a Part in Your Favorite Swimmers' Trials Experience!
Toyota’s Good Luck Boulevard will act as a “virtual cheering section” for athletes competing in Trials events. Fans, friends and family will be able to wish their athletes good luck and provide messages of support through an online portal (ToyotaGoodLuckBLVD.com), which will then be displayed when the athlete walks down the red carpet. The tunnel is triggered by RFID fobs that each athlete will be provided, meaning every athlete’s experience is unique to them.
Click below to learn how to send a message to your favorite athletes!
Toyota’s Good Luck Boulevard will act as a “virtual cheering section” for athletes competing in Trials events. Fans, friends and family will be able to wish their athletes good luck and provide messages of support through an online portal (ToyotaGoodLuckBLVD.com), which will then be displayed when the athlete walks down the red carpet. The tunnel is triggered by RFID fobs that each athlete will be provided, meaning every athlete’s experience is unique to them.
Click below to learn how to send a message to your favorite athletes!