USA Swimming Creates New Website for More Personalized Experience

USA Swimming Creates New Website for More Personalized Experience
 
Dear USA Swimming Member,
 
We have exciting news to share with you this morning! We’re proud to announce that we’ve overhauled USASwimming.org and today is the launch of the new digital communication hub, with features that will make your experience much easier and more personalized to your role in USA Swimming.
 
 
 
 
The new site will be your primary source for information, times, events, education and resources about the sport and USA Swimming.
 
When you visit for the first time, you’ll notice the larger images and that there’s more video than ever before. You’ll also see it’s mobile-friendly with a more streamlined navigation, to quickly find the most-used information on the site.
 
What we’re really excited about is that content is prioritized and personalized to you based on whether you’re a swimmer, coach, parent, official or team leader. You’ll have articles on your page that are geared toward your interests and membership category.
 
We’ve taken the important member benefits of a Deck Pass account – such as times, performance achievements and certifications – and integrated them throughout the site. Deck Pass can be personalized and customized to your profile, with new data charts that quickly and easily track your individual progress and that of your team.
 
This site was built after getting feedback from our members and taking a thorough analysis of the user experience. Below is a quick look at some of the great features that we’re proud to bring to you. If you’d like a tutorial, we created one that you can find by clicking here.
  • Focus on Video: USA Swimming Productions will produce more video content than ever with features and instructional content. During live events, we’ll add a video player to the home page so you can instantly tune in
  • Personalization: Based on the user’s account profile, content is served (and color-coded) to match the role of the user – swimmers, coaches, parents, officials and team leaders.  Everything is available to all users, we just optimize the site to make it effortless to find the most useful information
  • Deck Pass: Deck Pass used to primarily be an app on your phone. Now, the Deck Pass experience is integrated throughout the site for times, certifications, goals, patches and rankings. New data visualizations make it even easier to track progress
  • Navigation: Fewer number of main sections give better focus to the most visited content. It’s easy to access personalized content, times, finding a swim team and event calendars
  • Resources: Off the main navigation, users can find information by filtering or browsing the topics such as Safe Sport requirements, background checks, programs & services, National Team services and education materials
  • Times Section: The most-used function of the site has a new search option to find individual times, rankings, events and power point calculators without leaving the page. Plus, there is still quick access to time standards and more
  • Bookmarks: Users can enjoy a bookmark feature to save their favorite pages and then easily be directed to them through the top navigation. Frequently-needed pages are now just one quick click away
  • Mobile First: Design and navigation is built for mobile users first to get them the most frequently-accessed content fast. The site is also optimized to appear higher in search rankings
  • Responsive Design: The site will detect the device accessing the site and display the page to fit the screen. With today’s ‘scrolling’ navigation, images and content blocks stack and re-order for easier viewing
  • Design Features: Naturally, we built in some fun, and functional, design features of the site. There is a color coding system for each audience and personalized content on the site and in Deck Pass. You’ll see that images of tiles in the pool make icons for bookmarks and the navigation in the mobile site
Enjoy the new site, be sure to connect your Deck Pass account and take some time to experience the new features.